Influencers

Influencers

What is an Influencer?

An influencer is a person who has some credibility on a specific topic, and by his presence and influence in social networks can become an interesting prescriber for a brand. This also depends on what a brand or company wants to advertise.

Influencer is a very general word to describe the classes there are for example:

Influencers according to their number of followers

There are several criteria with respect to figures, but in general terms they are classified as follows:

Microinfluencers: they have between 5,000 and 25,000 active followers.

Small influencers: between 25,000 and 200,000 active followers.

Great influencers: between 250,000 and one million active followers.

Macro influencers: between 1 and 7 million active followers.

Celebrity: more than 7 million active followers.

What are some of their advantages?

1. Be able to reach a wider and demanding audience and clientele

2. You can create ingenious marketing strategies using the image of these

3. Build a confidence in the product or service they offer

4. They are able to realize emotions and love in their fans for something

5. They can initiate a discussion or convey an important topic of society

6. Its visibility in the modern world can make your company or business grow a lot in its value and international recognition.

7. If they are professionals in their work, they will be able to have a reciprocal gain between an advertisement and themselves.

And their disadvantages?

1. Some of the influencers are part of a trend, and someday, the will disapear.

2. A lot of people don't believe that influencer work with products that they will use in their daily lives, they only work with the one that pays more.

3. Not everyone is an Influencer, and if you want to promote something, you must do a exhaustive research of "real" influencers.

References:

·         Romero E. (2017) 7 beneficios de incorporar un influencer en tu estrategia de comunicacion. Eli Romero Comunicacion. Obtained from: https://eliromerocomunicacion.com/7-beneficios-de-incorporar-un-influencer-a-tu-estrategia-de-comunicacion/

·         Cajal M (2018) ¿Qué es un influencer? Ventajas del marketing de influencers. SemRushblog. Obtained from: https://es.semrush.com/blog/que-es-un-influencer-ventajas-marketing-influencers/

·         Ruiz L (2017) Instagramers, ventajas y desventajas. Medium Corporation. Obtained from: https://medium.com/@lunamata_umh/instagramers-ventajas-y-desventajas-195df775d3ee

4    0de fiebre(s/f), ¿que es un influencer?. 40 de fiebre recuperado de:

https://www.40defiebre.com/que-es/influencer

    "Influencer". En: Significados.com. Disponible en: https://www.significados.com/influencer/ Consultado: 18 de septiembre de 2019, 04:03 pm.

       Rico, G. (2018). 3 desventajas poco conocidas del influencer marketing. Recuperado de: https://eidos.com.mx/blog/3-desventajas-poco-conocidas-del-influencer-marketing/